Using word clusters to improve your search engine ratings is a strategy for a number of organizations. Word clusters are sites that have anywhere from 100 to 1000 words or more on the site with the ability for anyone to “buy” the word for that site. The technology behind these sites is quite complex and the sites themselves tend to rank higher on Alexis because of the number of back links. Here are some suggestions on how you can capitalize on using word clusters to your advantage:

Select a word cluster site that already has a minimum of 50 “sold” links.

Hover over the words that are already sold to find out who is buying them.

Click on bought words and see where you actually land – this is the best way to know what types of organizations are buying from the word cluster site.

Look at your online budget and determine whether a word buy fits into your overall strategy for search engine optimization.

Click on a word that is available to look at the prices set not only for the word but the embellishments as well.

Does the site allow for words that are not tasteful. If so, find another word cluster site that fits your needs.

Buy only words that match your niche. Most of these sites will allow you to customized your own words – create your own if the one you want is already sold.