There are millions of dollars and multiple hours spent
every day trying to increase website traffic, by both
ethical and unethical means. There is so much demand
for traffic solutions that people will go to any lengths
to get ranked higher in the search engines. But did
you know that you could increase your traffic by about
20% right now, with virtually no effort?
Most times when you hear something like this I suggest
that you turn tail and run as it will normally lead
to your site’s ranking demise. This particular
method of boosting traffic, however, is not a scam;
it’s not an unethical ploy; it is a genuine
method of increasing traffic via a future internet
standard. The reason that you can increase your traffic
so vastly is because you are getting in on the ground
floor of a new technology which will revolutionize
the internet and the way that traffic is distributed.
To understand what we’re about to tell you,
you need to understand what an RSS feed is. Put simply,
it’s a standard format for sharing your content
instantly with users and other websites. People can
quickly get access to ‘teasers’ for your
latest newsletters, articles, blogs, content and more,
and click through to see the full version. This method
of distributing your information is very helpful because
it basically generates dynamic newsletters without
spamming and without causing your visitor any grief
at all. In fact, many users find RSS to be their preferred
way to hear about updates as RSS is so fast, user-friendly,
and (most importantly) dynamic.
RSS feeds are often used by news sites or blogs, as
the content changes often enough to make it worth
while. By using highly targeted RSS feeds, you can
improve your site's web content without having to
write it on your own – if someone offers you
an RSS feed of their site, you can add it to your
site easily.
This provides you with a good content base which
will keep visitors coming back. The more information
that people associate your site with the more important
they consider your site. The more important they consider
your site, the more important search engines will
consider your site. Providing RSS yourself will get
lots of people to link to you and so potentially improve
your search engine rankings. Why?
1. RSS feeds can provide good, relevant content for
your website – there are plenty of RSS publishers
with themed content for you to choose from. These
highly-targeted feeds will often contain your keywords,
and so increase the keyword relevancy of your website.
This helps even more than you may think as the key
words will be within link or "anchor" tags.
Search engines value anchor tags almost as
much (if not more
than) header tags (h1-h6).
2. RSS feeds can provide new, fresh content. When
new content is added to them, the old content drops
off, making sure that your website’s content
doesn’t go stale. Most of your visitors will
not visit your site if they find that there is nothing
new between the first and second time that they visit
it. If you want to keep your visitors where they belong,
you have to have a good selection of content that
is updated on a regular basis.
3. RSS feeds can get search engines to crawl your
site more frequently – daily in some cases.
This helps your site to rank higher in the search
engines, and gives you an advantage over your competition.
Your RSS feed can do your SEO work for you.
RSS feeds can be great for getting your newsletter,
articles, or blog onto other people's sites, and that’s
very powerful, as long as you make sure that your
RSS feed is adding more to your business than it takes.
In some situations, you might find that including
RSS on your page makes visitors click away from your
site, as they find that site’s content more
interesting than you – and people who click
on RSS links might be less likely to click on ads.
Use caution with RSS feeds, or you could be in for
a shock
