Author: Asmat Zehra
Whether it is ecommerce site or cooperate entity. It
is important to know the effectiveness of your web site.
People often don’t care about their web site if
it is not generating any revenue but one should understand
that revenue is not the only objective for any business.
There are some long term objectives as well and among
those objective reputation of the organization is the
most important. Web site is the best tool to create
reputation of your organization. Web site reflects the
core identity of any organization and therefore it is
important to know the effectiveness of your web site.
Whether it is ecommerce site or cooperate entity.
It is important to know the effectiveness of your
web site. People often don’t care about their
web site if it is not generating any revenue but one
should understand that revenue is not the only objective
for any business. There are some long term objectives
as well and among those objective reputation of the
organization is the most important. Web site is the
best tool to create reputation of your organization.
Web site reflects the core identity of any organization
and therefore it is important to know the effectiveness
of your web site.
To know the effectiveness of your organization’s
web site here are few tips to do. These will help
you calculate the number of visitors interested in
your web site and what they think about your web site.
1. Feedback form
2. Signup for Newsletters
3. Signup for email ids (if you are running a kind
of portal)
4. Blogs
5. Forums
6. Polls
7. Google Analytic
8. Adsense (It not only generate revenues but also
help knowing visitors trend)
9. Analysis of Raw Log file
Analysis of raw log file is the most important thing
and one should know how to analyze raw log files.
There are different software available to read log
files and many of these are free. These raw files
help in knowing the demography of your visitors. Sites
from which your site accessed. Keywords used to access
your site and lot more including visitors trend.
This is important to keep your site updated and know
the feed back of visitors through above mentioned
mechanism and then again update the site accordingly
so the people keep visiting your web site.
Note Web site is your organization’s on-line
personality.
Source:
Shahid H. Qadri is internet marketing consultant
at PNT Global. More information can be viewed at www.PNTGlobal.com
