by: Lori Quaranta
So you own a small business and you have made the
decision to build a simple website to gain internet
exposure. Or maybe you already have a website that
no one visits? You can be the proud owner of the slickest
website you have ever seen, but if you aren’t
getting any traffic because it’s not properly
optimized you have wasted a good chunk of change and
a lot of your valuable time. Weather you are building
a site from scratch or tweaking one that already exists,
consider these web hosting and marketing tips to help
drive traffic to your website:
For Web Hosting:
1) Start with keywords - Think about terms potential
customers would use to find you in a search engine.
What would you type in if you were looking for your
business?
2) Use a keyword selector tool - Type your keywords
into a keyword selector tool to see how many people
have searched on the term in the last 30 days. Look
for terms in the 2k-10k range that are relevant to
your site.
3) Use domain names which match your keywords –
My client advertises products that are geared toward
leadership skills development. In addition to leadingonedge.com
he also has leadership-skills.info and a handful of
others.
4) Use keywords throughout your web pages - Put your
keywords in the title, description, keywords, graphics,
and written text.
5) Use a keyword density analyzer - Check your website
against a keyword density analyzer to see how frequently
a specific keyword is used. Shoot for 3-15% density.
6) Slick and sexy doesn't get you traffic - Don't
waste your money on slick graphics or things that
fly across your screen. Most visitors find them annoying
and search engines don't care for them.
7) Use Google AdSense on your website - Whenever
someone clicks on a Google ad in your website, you
get revenue. And the ads are relevant to your content.
My websites now pay for themselves with ad revenue
alone.
8) Advertise Amazon books and products on your website
- Set up an Amazon Associates account and put relevant
books and products on your website. When someone buys
a product you get referral revenue.
9) Consider using a website starter package - If
going it on your own, think about using a website
starter package which can have you up and running
quickly.
10) Decide where you want to spend your time - In
any business, time is money! Small business web hosting
is very doable, but it does take time. Decide if you
want to do it yourself or have a professional help
you.
For Marketing:
1) Get an automated eCommerce system - These can
be really good, very comprehensive and very inexpensive.
The good ones can do everything from customer base
management to product management to shopping cart
to newsletter broadcasts.
2) Get a cheap and reliable merchant account provider
- You can get merchant account providers that do both
the merchant account and internet gateway for you.
3) Put a link back to your website in your email
autosignature - This doesn't need to be obnoxious,
just a simple link that email recipients can click
on to reference your website.
4) Do selective link trading - Link trade, but make
sure the content on the other websites is similar
to your own. Don't touch "link farms" with
a ten-foot pole; search engines hate them.
5) Write articles and include your website address
– Every business owner has something to say
that someone would love to read about! There are a
number of article databases out there that are researched
for website content. Find some article databases which
house content similar to yours and write a few articles.
You'd be amazed at where your articles show up!
6) Write newsletters - Allow for customers and visitors
to subscribe to a newsletter to get regular visibility
to you and your company. This is also a great way
to compile a customer email data base for your business.
7) Consider using a search engine submission services
- These services submit your site to multiple search
engines & directories. This can be helpful particularly
if your website is new.
8) Set up an affiliates program - Allow for others
to promote your products on a commission basis. Again
a good eCommerce system should already have this built
in.
9) Download the Google Toolbar – I am a Google
toolbar fanatic! The Google Toolbar has a nifty feature
which shows you the page rank (0-10 scale) of every
site you visit; the higher your page ranking the higher
your placement in search engines.
10) Set up multiple websites - Got three services
you perform? Set up three different websites with
domain names that match your keywords. Super cheap
to do and can be very effective.
