Communicating with a web designer can
be the most difficult part of the hiring process because
you and the web designer don’t speak the same
language when talking about the details of a website.
This article explains how to get your ideas across to
the web designer you want to hire.
Ok, so you’ve decided to hire a professional
web designer to build your website. You spent some
time looking for the right person. Eventually you
found the right web designer that you believe will
design the most “remarkable”, “extraordinary”
website the internet community has yet seen.
So now what? Explaining to the web designer the layout
design you have in your mind can be a very frustrating
process. You will find that putting the “picture”
in your mind into words can be a difficult task. Actually
in most cases this is the biggest hurdle between you
and the final outcome. No matter how talented the
web designer is, if you can not communicate with him
properly, in his own professional language, he will
not be able to use his talent to achieve your design.
There are two possible situations you may
face:
You know what content you want on the website but have
no clue how to present it to the user.
You know what content you want on the website, and you
have the layout in your mind, but you don’t know
how to implement it.
In both cases you will need to explain your thoughts
to the web designer. Although most people who read those
lines are probably thinking that being in the second
situation is better then being in the first situation.
However, real life experience shows the opposite to
be true. Giving a web designer the complete freedom
of action regarding the web design based solely on the
website content is usually a smart thing to do. You
will find that explaining to the web designer what the
nature of your website is, whether it’s a product
that you want to sell or a hobby item, is much easier
then trying to explain to him the temperate of the color
schema or an undefined shape that you would like to
have in the website header.
Actually for both of the situations, I would suggest
you use the same approach, but with a minor modification
to each situation. If you know of a website that has
all the features you want or need and/or a site that
looks the way you want your site to look, be sure
to give the site’s url to the web designer.
Doing so will give him some idea of want you want.
You will both be looking at the same thing but will
actually look at it from a different angle. Therefore,
it may be better to give him more than one website
as an example. The more websites you find that can
express your feelings and/or needs, the easier it
will be for web designers to understand your intention
without you having to use a single “technical”
term. Chances are that you won’t find a single
website that has all of the feature you want. After
all, if such a website already exists there would
be no place for your new web site to be born. Use
several websites to express the different features
you want. Spend as much time as necessary until you
find just the right websites to provide examples of
your needs. Doing research at this stage will definitely
save you a lot of time later trying to point the web
designer in the right direction.
Although you are the one who needs to express your
self to the web designer, you must learn to listen
to him as well. When he uses technical terms, ask
for their meaning. Do not finish any part of the conversation
unless you are absolutely sure that both sides are
on the same page. Remember that when a web designer
speaks about the temperature of a color, he is not
talking about the next day’s forecast.
Remember, you hired a professional web designer because
you want a professional looking website and you couldn’t
do it yourself. So, trust the web designer’s
judgment when they tell you something you want won’t
work or isn’t the best way to accomplish your
goals. After all, you are paying them for their expertise.
Don’t try to tell them how to do their job.
It is OK to require that a web designer gets your
approval each step of the way so you can tell them
if one of your goals isn’t being met. Also,
if you really don’t like how something looks
and want it changed, tell them immediately. Don’t
wait until everything is done and then decide you
don’t like it.
A final word about cost
You have agreed on what needs to be done and the
web designer has given you a price quote. Simple modifications
and bug fixes are usually included in the price. However,
other major changes or outright revisions may or may
not be included. Make sure the agreement states what
is included, what constitutes a revision rather than
a fix, and how many changes you can make after delivery
without incurring additional costs.
About the Author:
Warren Baker is an Internet business consultant for
WebDesigners123.
WebDesigners123 connects the Web Designers with Webmasters
who need their services.
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