By John Alexander

One of the most interesting functions that is built into the Wordtracker keyword research members area is the tool called "Full Search." In a moment I'll explain a little bit more about the value of this tool and I'll show you a little short example video that demonstrates the power of this tool as well.

Here's the thing to keep in mind these days as you are working on creating your high quality, useful content that engages your visitors and delivers genuine value to them. Ideally, you want to create content within your Web that does 2 important things.
Ideally, you want to:

1. Rank well on the major search engines for your important keyword phrases
2. You want to compel your visitors to respond to your page to fulfill your objective.

Would you agree? Sure you do or at least this is what I think many SEOs will be thinking about as part of their success formula.

While these two things are important, there are also other aspects for your quickest route to successfully gaining traffic that converts to business. But let's re-work the order of these things and list them in more of a check list format based on what your ideal buying audience may be influenced by.

1. If your going to rank well for important keywords, you need to do good keyword research using a tool like Wordtracker.
2. Of course you want to compel the visitor to respond, but let's not forget about the content itself.

It needs to be content that satisfies the searchers original query on the search engine.
(The content should satisfy and not disappoint)

It needs to be well-written content that is of genuine value to a visitor

It needs to be content that is written for your specific audience

It should be worthy content that truly merits high relevancy for the topic

It should be content that contains a clear call to action (which will compel a visitor to respond)

These are just a few elements that are helpful to keep in mind during the process. Ideally you want to use Wordtracker to create content with a little more keyword richness and using important synonyms or words that are related to your topic based on what "a search engine knows" or based upon using words that a search engine "thinks" are related to each other.

Now it sounds pretty silly using a phrase like "based on what a search engine thinks." After all, a search engine cannot really "think" now can it? A search engine is not really truly "intelligent." However, some search engines appear to "think" based on the influence of "artificial intelligence" or AI. Based on their storehouse of information it can be quite interesting to examine which words that a search engine may "think" is related to your chosen keyword phrases.

Keep in mind that these days, the Web is more than a collection of Web pages all connected together. The Web in it's entirety includes elements such as other media and real world news and reporting on world events. Search engines gather information on other types of media too as well as the ever changing Blogoshere. It's amazing the amount of information that there is out there all being indexed by search engines. The fascinating part is how certain keywords are related to other keywords which you might not even be aware of.

Is it possible that other keywords are being overlooked within your content? Okay, let's talk about Wordtracker's "Full Search" function as a tool to help you explore related terms based on what a search engine knows. By entering a specific single word into Wordtracker's "Full Search Function" it will return a list of words that it "thinks" are connected, based on what a search engine "knows" about a topic.