Rule #1: You don’t want to
lose customers before your web site is completed.
Constructing a web site is like building any other
place of business. You want to attract qualified customers
who will keep coming back. To achieve this, you must
give them the service that they want. If not, you
will lose them.
For example, you’re walking down the street
and your feet hurt. You see a sporting goods sign
and decide to buy some comfortable walking shoes.
You walk there with aching feet. As soon as you get
through the door you run into a barricade with a sign
saying, "Under Construction. Come back later."
Are you going to wait to get shoes or are you going
to go somewhere else?
You are going to go somewhere else. And so are your
prospective customers.
It doesn’t matter if your web site has two
pages or 100 pages. You don't want to lose clients
for a site that is not up yet. You could lose some
of your best potential customers by having them come
to your site just to be told to come back later.
There’s that old teeth-grinding frustration
at a wasted trip and disappointment.
The bottom line: Wait until your
web site is complete before promoting it.
