When promoting a competitive product, “pay per
click” (PPC) advertising has become almost essential.
Most affiliates stand to profit using the right keywords
during their PPC campaign. Although PPC traffic is not
cost-effective for any an all niches or businesses,
it is surely worth giving it a try.
To be successful with PPC is definitely more than
just putting up an ad and getting high volumes of
traffic to your site. Very important factors are the
words of your ad, your landing page and the amount
you end up paying.
This article will focus on how to pay less than your
competition and how to outrank them at the same time.
Google has a unique system of ranking their ads.
Now it’s possible to be on the top even if you're
paying the least per click.
If you don’t know yet, let me tell you how:
You have to make sure that your ad has the highest
“click-through rate”. Yes, it’s
as simple as that.
Now to increase your ad rankings and decrease your
"per-click" costs, you have to do two things.
A. Start with a big bang – At the launch of
your campaign you should spend more than your competition.
B. Regularly evaluate your ads to increase your “click-through
rate”.
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(A) – Start with a big bang!
============
One of the worst mistakes you can make at the onset
of a PPC campaign is to start cheap. The reverse is
actually true. You should be committed to spend more
than your competition in the beginning.
That’s right, start with a big bang. It is
of the essence to spend the most on PER CLICK in the
beginning. Let me tell you why:
When you do this, Google is forced to put you on
top. This gives you the best exposure on Google’s
front page. Your “click through rate”
should be very good in no time.
Once your click-through record looks good you can
start decreasing your "cost per click" without
losing your rank.
In case you had started with a low “cost per
click”, your ad will show far down on the page.
This hinders much exposure and it could take months
to build up a significant “click-trough rate”.
Your time is valuable and you should not waste it
unnecessary. It is critical to forecast whether your
campaign will be successful. Now you can quickly assess
if you need to put the brakes on and get back to the
drawing board.
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(B) – Keep on testing!
============
The next method to get to the top and pay the least
is to always test your new ads.
Google allows you to run two ads at the same time
for the same keywords. They will automatically rotate
your ads, one after the other. You need to frequently
tweak the ad with the lower “click-through rate”.
Change the headlines, body or domain name area until
you have an optimal response. You can get a lot of
ideas from you competition, but don’t copy their
phrases.
You will notice that once more your “click-through
rates” will increase. Now you can decrease your
"cost per click" and still have that top
position.
To sum it up:
Doing these two things you will become the king of
Adwords, even if you're in a niche with enormous competition.
A last word of advice:
Keep monitoring your Adwords spending, your daily
limit should be limited to an amount you can afford
losing. With Google in a short period you can gain
a lot or lose a lot.
Stay focused and be rewarded!
Baruch Grobler is a web entrepreneur with advanced
search engine knowledge who also specializes in affiliate
opportunities. He recently teamed up with the very
talented Anik Singal from AffiliateClassroom. Anik,
while still 20 years old, earned over $10,466 in Just
60 Days with 1-2 Hours a Day using his own unique
"NO B.S." Affiliate Marketing System. Now,
2 years later, he is giving step by step coaching
to over 2000 students until they make their first
$100,000. To receive weekly tips on how to master
affiliate marketing, sign up for Anik Singal’s
free weekly newsletter. Visit Affiliateclassroom.blogspot.com
for free information and much more.
