1. Discover a USP and Aggressively Use It: Unique selling
proposition or USP is what your company does that distinguishes
it from the competition. It could be something like
service, product quality, price, delivery or any other
factor that makes customers take notice. You are on
the right track in developing a USP if the USP invokes
a ‘how do you do that?’ response.
For example stating you ‘sell car care products
to the car enthusiasts’ isn’t likely to
get much of a response. But saying something like
“We sell a total car care experience’;
it’s bound to pique people’s interest.
Ask your website promotion company to use your USP
as much possible.
From the web perspective, online users are bombarded
with hundreds of advertising messages every time they
log on. Showing them something different is a nice
change.
2. Make Your Site Easy to Navigate: Nothing frustrates
users more than having to scan up and down and side
to side of a page to find the information they’re
looking for. Use reader-friendly fonts, headings and
subheadings to guide the reader through your site.
3. Use Professional Copywriters: It’s staggering
to know minute changes in a headline or web content
can skyrocket response rates by over 100%! Don’t
write your own copy. You may unintentionally write
something that confuses or turns away your customers.
The way they show you this is they don’t buy.
Stick with a professional.
4. Use Links and Reciprocal Link Programs: Links
and reciprocal links are great ways to introduce qualified
traffic to your site. Use them as part of your website
promotion campaign. They can also help you set up
mutually beneficial affiliate partners.
5. Domain Name Selection: Use a domain name that
is rich in keywords. If you need to, use dashes (-)
or numbers to differentiate your URL. Don’t
fall for the myth that nobody will remember your URL
name. Research shows most URL click-thru’s are
a result of search engine results or other links.
6. Robust Hosting Services: Find a good hosting service
to cater for all your hosting needs. There are many
companies around offering various packages. Look for
one that has solid hosting plus additional website
promotion services integrated with its main services.
If a hosting company is strongly linked with a website
promotion company, then you have found a rare online
gem. Having your hosting and website promotion coming
out of a central location gives you great efficiency
easier management of your website.
7. Use a 1 Stop Shop Provider: A company that can
perform all of these services for you and offer written
results guarantees is a company worth partnering with.
Focus on your business and work closely with a website
promotion firm that can take charge of your marketing
functions and host your site simultaneously.
The Author has put together a resource website strictly
to educate potential and current business owners about
website promotion. You can visit it at http://www.1web-site-promotion.com
