Creative Methods for "One Way" Links
Everyone knows the importance of getting other sites
to link to you and the most common way is for a reciprical
link. That is the kind of link that Click Sentrys reciprical
tools address. These are great links and should always
be sought after. However, there has been much discussion
about Google giving less weight to a link that is recip.
One of the ways to combat this is "triangle"
linking but this can be very time consuming and hard
to explain to new website owners. That brings us to
another method:
One Way Linking
When most people think about one way linking their
mind immediately turns to directories. These are a
great source (and are seemingly endless) of one way
links but there are even more creative ways to get
them. I am going to break it into two very easy categories
- Press Releases and Article Submissions
Press Releases - New websites seem to believe that
people who need their service or product will just
find them because of that need. Anyone who has started
a site just to sit back and let the orders or visitors
roll in has been quickly reminded that despite being
the "web", people still need to know you
are there.
There are plenty of great sites that allow you to
"announce" your arrival. Even if you are
an established site you are still able to write a
press release to announce any new products or tools
you may have. Somehow in the move from newspapers
to internet many have lost the fine art of writing
an engaging (and self serving of course) press release.
I will write another article sometime about that lost
art with step by step instructions. In the meantime,
just read some of the other Press Releases and adapt
your own. These press releases are spidered by google
so it is a great way to not only get a link but to
also drive traffic to your site.
Here are some sites to start with:
http://www.prleap.com
: Your free press release goes to google news(news.google.com)
and searchengines like yahoo, msn altavaista and you
can view the history and statistics.
For this release, your article must be professional.
http://www.prweb.com:
One of the best press release websites i come across.
You can issue free press release which goes to related
websites and article posting websites. For a fee of
60+ only, your article goes to various news sites
like yahoo news, business.com(iam not sure of this)
and related big news websites.
Article Submissions - The second great way to gain
links is to submit articles. Do you have a web design
site? Write an article about Google starting to index
flash sites. All of the good submission sites allow
you to put an about the Author section with links
to your site in it. This gives you an instant link
from the site you submitted it to but MORE IMPORTANTLY,
these sites allow other website owners to boost their
content by including YOUR article in their websites.
The only thing they ask is for the article and your
link to not be modified. Write a good article and
you may see 100's of one way links within weeks. Write
10 great articles and.... well you get the idea.
Here are some sites to start with:
http://www.goarticles.com
http://www.articlecity.com
Good Luck!!
About the author:
Jason Rickard is the webmaster of http://www.yourfavouriteshop.com
and owner of http://www.graftonwebdesign.com.
