By James Blakely
In the beginning bands usually play local venues. This
is great exposure to build a local fan base, but there
comes a point in a band's life when it is time to move
beyond playing the local club. Your music needs to be
heard by people outside of your city.
Many bands are hesitant to make this step, but it
is very important to play outside your area. Exposing
your sound to other areas builds your reputation.
The problems start with money. Traveling is expensive.
Housing and feeding all of your band members looks
to be enormous, but it can be a very good investment.
One of the best ways to get gigs in other cities
is to gig swap. Gig swapping in the most elementary
sense is to contact a band in another city and find
venues that they play and give them information about
venues in your city. Now you can get more involved
and actually let a band open for you at a local club
and then open for them at their club. Some even get
the gigs for each other. Anyway you do it, gig swapping
will help you get that exposure in different cities.
First you need to contact a band in another city.
I would find another music scene near you that you
haven't played. You can do a search online for bands
in that city.
I would try and find a band that plays your genre
or style of music, since they will have the in on
bars and clubs that you will want to play. Plus you
want to expose their fans to your music. Part of doing
a swap is giving your fans exposure to their band
and their's yours. You will be helping to promote
the show in your city for them in exchange for the
same. That way you won't be playing an empty hall.
Once you find a band that looks suitable shoot them
an email. I would make sure to choose a band that
has a good fan base, but has not started playing in
your city. I would also not just pick one. Try and
find 5 or more, if all five agree then you could fill
a whole week of gigs and make the money back from
traveling.
You will be surprised how open to the idea local
bands will be. You can even link to this article to
explain what you are talking about. Whatever you decide
to say I would make it short. It is better to open
a dialogue then to giving orders.
Just make sure that both parties understand what
you are agreeing to. If you are going to help promote,
let them open, or get the gig, make sure everyone
understands the deal. That way you won't have any
problems and you can make a good business relationship.