by Frederick Mann

Introduction
Anyone is welcome to submit the details of their current Internet marketing methods to Frederick Mann to be included in this article. This could be a great way to improve your Internet marketing.

Case Study #1
I want to join YPA [see Double Your Monry & More!] because it just seems to make sense. However, I am still trying to promote Program X and have had just average results from the ezine advertising that I have used. I have placed ads in 24 ezines using the MLM Wall of Shame intro letter and I have had only 13 people enter Program X so I am not exactly a superstar Internet marketer but I really want to learn to become very good at Internet marketing.

I have joined FREEnetleads and I have my own BigBooster7Million clone site. My plan is to capture email addresses using these sites and then continuously promote to my opt-in lists and keep building their trust as you do.

My first question is: How would you recommend building an opt-in list? would you use:

Ezine advertising
Purchase email lists
Run Internet classified ads
Use Direct mail or offline methods
I want to try to write some articles concerning making money on the Internet. My plan is to write a series of articles and submit these articles to ezines that relate to people trying to make money online. My thinking is if the articles are good, some of the ezines will publish these articles for free and give me a spot to put my contact information and a website or email address. Also, I hope to develop my own ezine and collect email addresses that way. However, I am not very good at writing the "killer copy" needed to suck people in and give their email address to me.

My second question is: Do you know where I can get articles relating to money making on the internet? I noticed you have many such articles on the BigBooster.com website.

Which brings me to my third question: Could I copy the format (not word to word) of these articles?

I would rather copy someone who can write well than spending years trying to "crack the code" myself.

The fourth question that I have is: If I send people to my BigBooster7Million website, will I always have the opportunity to market to them or will you market to them?

Last question: what top programs or courses would you recommend to someone like me who currently has just a very small opt-in email list?

Analysis #1
One problem with the way you've been promoting Program X is that you're most likely only giving yourself "one shot" at joining. They either join Program X or they don't. Whichever they choose, you don't get their email addresses so you can promote to them repeatedly. Another consideration is that many other people may have already promoted Program X to the same ezine subscribers.

You may get higher responses by using different sales letters, for example, WBM#81 - "Magic Wand" + $10 = $100 Per Week! But instead of sending prospects direct to the Program X signup page, it would be better to first send them to an autoresponder. To see how, send a blank email to mlminsanity1@InfoGeneratorPRO.com.

You can treat autoresponder subscribers as having opted in. With InfoGeneratorPRO you can very efficiently email the subscribers of any number of responders -- I have more than 20 responders!

Another advantage of doing it this way is that you automate the process of sending out the second Program X sales letter.

I suggest you do some more experimenting on how to best grow your opt-in lists. The rest of this article provides some additional methods.

For additional Internet marketing and money-making articles, see:

Marketing Resources & Free Submitters
Money-Making Articles & Books
You're welcome to use versions of our articles, provided you include proper attributions and links to the originals.

If you send visitors to BB7M, and they join, you will be able to market to them for as long as they remain members.

I suggest you also use AdTactics, because it enables you to market repeatedly to a growing list of members.

In learning to become a more effective marketer, it's important that you identify where you are and what you need to do next to advance. See INTERNET MARKETING FOR BEGINNERS & PROFESSIONALS.

Applying Jay Abraham's Marketing Principles
Some years ago, I acquired Jay Abraham's booklets from his "Business Breakthroughs" course:

21 Power Principles of Business Builders Who Get Rich
Conquering the Competition: Strategies and Techniques to Overcome Competitors in Any Field
Masters of Marketing: Executive Summary Secrets of Marketing genius Jay Abraham and Other Marketing Wizards
Q & A with Jay: The Thirty most Stimulating and Universal Questions Ever Addressed
Sales Letters that Sell
I started BigBooster.com in 1998 with very little capital.

Now, in 2002, we have a burgeoning business with over 80,000 subscribers and members! Much of this success is directly due to Jay's ideas and principles ... and the further ideas they inspired.

Jay's principle of not putting limits on your expectations of what customers can buy has inspired me to constantly look for hidden limitations that could hold me back. It also helped me recognize the power of the "10X principle" -- you can improve your results by a factor of 10!

With an Internet-based business, it's important to get visitors. Even more important is to "capture" as many of those visitors as possible, so you can market to them repeatedly, improving the chances that they will become customers. You can see how I use the 10X principle to "capture" visitors at BigBooster.com and BuildFreedom.com.

"BigBooster Associates" is another example of "capturing" visitors. We have over 10,000 BigBooster Associates!

"USP" (Unique Selling Proposition) inspired the concept of "Perfectly Performing Programs."

Jay's "Grow Through Endorsements" helped me see the power of the A.M. endorsement when the opportunity arose. It's a major factor behind the success of BigBooster7Million, which has over 80,000 members!

A quick examination of the above webpages, will reveal how we've implemented most of Jay's "21 Power Principles" -- see Index of Special Reports and Position Papers.

Our success, to a great degree, depends on the success of our subscribers and members. And their success largely depends on their education. Jay emphasizes "educating your customers." I personally invest a great deal of time in the ongoing development of BigBooster.com's educational resources. As an example of this, see Use "Levers" to Increase Your Response Rates 10 Times or More!:

The BIGGEST SECRET of Email Marketing!
How to Create a "Community" to Market to... OVER AND OVER!
How to Write an Email that Attracts ATTENTION and SELLS!
How to write KILLER Sales Letters! - Part 1
How to write KILLER Sales Letters! - Part 2
USE Autoresponders to AUTOMATE Your Email Marketing!
Why You MUST BEAT Your COMPETITION!
The POWER of MARKETING LEVERAGE!
The SECOND BIGGEST SECRET of Email Marketing!
How to get MORE TRAFFIC with almost ZERO effort!
How to EDUCATE prospects to CREATE CUSTOMERS!
How to Use MAGIC WORDS to SEDUCE your prospects... and COMPEL them to return to your site like BEES TO HONEY!
Jay's "marketing leverage" concept helped to inspire the above series.

BigBooster7Million uses a very important form of leverage in that our members market BB7M in order to effectively grow their own opt-in lists they can promote to repeatedly. Of course, this grows the overall membership we can market to.

In "Masters of Marketing" Jay says, "Arrange to "parasitically" benefit from the customers you've acquired...or the prospects you couldn't sell..." The Internet particularly lends itself to implementing this principle through what are called "exit-exchange programs." The main ones we use are:

TrafficMultiplier(sm)
McExit
SubscriberDrive.
When visitors leave certain of our webpages, we gain new traffic as a result. For example, for BigBooster Associates to gain access to our Private Programs (updated frequently), they have to log in. When they leave the login page, a MxExit window pops up, promoting someone else's website. In return, McExit pops up our website when visitors leave certain webpages of other members.

SubscriberDrive provides us with about 100 new subscribers every month.

ne is some kind of more or less automatic "mechanism" that spits out money without the owner/operator of the machine having to do much work.

A passive investment is an example of a money machine. You buy $1,000,000 worth of stock that pays you $100,000 in dividends every year, without your having to do any work.

Unfortunately, most of us don't have the capital to set up such a money machine. If you work for money at some "job" ("just over broke"), chances are you're just a few paychecks away from being homeless. Let's see if it's possible to start with little or no money and create money machines that take you to financial independence within a year or so.

The Ideal Money Machine
Here are the major improvements and refinements I've made to Don Lancaster's money machine model:

1. The ideal money machine can be started with little or no money and doesn't require any special skills to start, develop, and operate.

2. The ideal money machine does not involve selling and providing physical products or services to customers -- there are no dissatisfied customers to deal with. (Note: If a money machine involves promoting someone else's product or service, you want to be minimally involved in getting that "someone else" to deal with dissatisfied customers.)

3. No customers sending or paying you money. You don't want the hassles of collecting money from customers, dealing with complaints, bounced checks, refund requests, etc. (Collecting money from customers adds risks to any business. In addition to filing complaints with "public marauders," customers (and others) may hire "private marauders" to sue you.)

4. No employees. Maybe a few subcontractors. Anyone who has started and operated a reasonably-sized business knows what kinds of problems employees can cause. (They may also file complaints with "public marauders" and hire "private marauders" to sue you.)

5. No taxes. The ideal money machine pays no taxes and all the money it spits out is tax free.

6. No reporting. The ideal money machine does not report anything to any taxtortion agency or other coercive agencies. The only records that are kept are for personal use.

7. No business licences or corporate registrations required.

8. No physical location or office required. Can be operated from anywhere, using a computer and the Internet. (May use a mailing service to receive money via mail or courier service.)

9. The ideal money machine is for practical purposes invisible to habitual marauders, both "private" and "public."

10. The ideal money machine can make money without involving promoting, or selling, or having to recruit others. However, you have the facility to make much more money by recruiting others.

11. Ideal money machines provide 10% per month or higher returns on capital.

12. The ideal money machine requires minimal time to operate. It enables you to eventually earn thousands of dollars per hour worked. It also provides leverage in that you can reap increasing returns on your capital and increasing earnings from the capital and efforts of others. Ideal money machines provide time freedom to their owners/operators.

Such money machines liberate you from having to work for money. You can also use them to liberate yourself from "public marauders" who masquerade as "government." That's why I call them "Liberty Money Machines!"

Liberty Money Machine Examples
I'd like to present two examples of Liberty Money Machines to you. I'd like you to consider these, maybe examine them further. Maybe the principles and techniques I've applied to make them profitable for me can show you the way to create your own superior Liberty Money Machines.

Even if you don't like some specifics of my money machines, you may want to use them as examples to create your own even more profitable Liberty Money Machines.

Note that "creating" your own Liberty Money Machine can be as simple "playing" with someone else's money machine and maybe tell some friends and acquaintances about it.

Liberty Money Machine #1:

Started with a capital of $150.
Did many hours of website development work.
Have done only minimal marketing so far.
Currently earns about $2,500 per month.
Earnings increasing by about $300 per month.
With additional marketing, earnings can be expected to soon go up by maybe $500 per month, and within a few months by $1,000 per month or more.
In a year's time could be earning $20,000 per month.
In two years' time could be earning $50,000 per month.
I believe this money machine can continue running for many years (even decades), providing ever-increasing earnings.
For the actual earnings so far, click here.
Liberty Money Machine #2:

Started with a capital of $6,000 during December '98.
Did a few hours of website development work.
Have done a moderate amount of marketing so far.
Currently earns about $30,000 per month.
Earnings increasing by about $5,000 per month.
The dynamics of the game involved with this money machine are such that it may become difficult for any individual player to extract more than $10,000 a month from the game.
I don't have the same longevity confidence in this machine that I have for machine #1. But this money machine is superb for "quick profits."
For the actual earnings so far, click here.
We currently (April 2000) do not recommend participation in Stockgeneration.

Life Cycle of Money Machines
Some money machines start small, then grow until they reach maturity. There they may operate on a high plateau for some time. They may reach a size where it becomes difficult for them to maintain an adequate level of customer service. They may experience problems caused by "public marauders." Then they may decline and eventually fail.

For such reasons it's prudent to be always on the lookout for additional money machines. It works best to have multiple income streams. It's wonderful to be in a position such that the decline and/or failure of any particular money machine(s) do not adversely affect your overall prosperity.

We regularly add new money machines to BigBooster.com.

Personal Financial Health
Recently, as a result of reading Rich Dad, Poor Dad by Robert T. Kiyosaki, I realized that for practically all of my life I had been in certain respects a "financial cripple." I had had certain misconceptions that handicapped me financially. Though I had made considerable money at various activities and ventures, I had also lost a great deal because I suffered from "financial illness."

Reading Robert T. Kiyosaki's Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor & Middle Class Don't changed that. I suspect that more than 90% of people suffer from some of the factors of "finacial illness" identified and described by Kiyosaki. I believe that the probability of your success with any money machine will most likely increase dramatically if you study Rich Dad, Poor Dad. You may also want to check out Kiyosaki's website.

This area is covered in greater detail in my article Basic Money Skills.

Passive and Active Mode
You can utilize or create your own variations of the above two money machines. You can operate in "passive mode," merely risking your own money and not promoting your money machines, nor even telling anyone else about them if you like. (The history of money making that depends on people recruiting/selling others seems to indicate that about 95% of people fail. So most readers should consider passive mode, particularly in the beginning.)

You can also operate in "active mode" without risking your own money. This depends on recruiting and selling others. To succeed, you need to persuade others to get involved with your money machines. If you're good at selling, then active mode enables you to create substantial incoming money flows without risking your own capital.

A third way to operate is "combination mode" -- you put some of your own money into the money machines and you promote them to others. You could start in passive mode, making some money, and establishing a successful track record that makes it easier to persuade others. Once you have a steadily improving track record, you may find it much easier to sell others -- or to create Liberty Money Machines that sell themselves!

Marketing Your Money Machine
With the advent of the Internet, it's in many respects much easier to create a money machine than it used to be. You can set up a website at little cost. You can do a number of things that result in visitors coming to your website that require only your time and effort.

There's free information on Don Lancaster's website on how to promote websites. See also:

Website Hosting & Free Hosting
Domain Registration & Service Providers
Website Design & Maintenance
Website Promotion
How to Make Websites Profitable
Once at the website, visitors can find something they like to do that makes them money and makes you some money too.

Now, if you already have a website that's attracting visitors, you're just a few steps from the "clover." You can simply add one or more Liberty Money Machines to your website and soon start collecting the lucre!

And, if you have a website that's not getting many visitors, then you can use your money machines to attract many more people -- or you can simply operate your money machines in "passive mode."

"Bandwagon" Marketing
Take a look at Economic Means to Freedom - Part VIII, particularly the table with the growth in earnings from World Network Holdings. Also have a look at the growth in our earnings from BIG and Stockgeneration.

By repeatedly promoting a program to prospects, each time showing how the results are improving, a kind of "bandwagon" effect is eventually created. To some people, something has to be promoted seven, fifteen, or more times before they eventually "bite." The cumulative effect of every week or month seeing how someone is doing better and better, while they continue to miss out, eventually helps persuade them to decide to "get on the bandwagon."