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Contents
Introduction
Sponsoring Protocol
Levels of Internet Marketing Expertise
Identifying Your Level
The Threshold Principle
Raising Your Marketing Level
Some Important Questions
Using ECC Downline Service & Contact Manager
"Cracking the Code"
What to Do with Your Leads
Setting Up Email Systems
Understanding Marketing Programs
Internet Marketing Resouces
Offline Marketing
More to Come
Feedback
Introduction
In my opinion, the big breakthrough in this article
is the delineation of "levels of Internet marketing
skills," ranging from 1. IMB - Internet Marketing
Baby to 6. IMG - Internet Marketing Guru. Please don't
be offended by the "baby" terminology. It's
not intended to be disrespectful. There's nothing
disrespuctful about being a baby. We were all babies
at earlier times of our lives.
Much of the power of this article lies in that it
gives you a means to identify where you are. You can
then use it to draw a "roadmap" of how you
need to advance in order to become successful.
If the sheer volume of things you need to learn in
order to succeed seems overwhelming, I sympathize
with you. It may be like digging a long ditch. You
start at one end and begin digging. Every day you
dig as much as you can. If you PERSIST you'll become
a better digger and your progress will accelerate.
If you PERSIST with LEARNING AND DOING your success
is inevitable!
Originally (in 2002), this article was aimed at members
of a program called "Direct Infinity." Unfortunately,
after 13 days in DI, it seemed to me that it could
be a scam, so I stopped my weekly credit card payments
and asked them to deduct my payments from my earnings.
(Among other things, overnight my downline had dropped
from 56 to 2! Although they made many promises about
fixing my downline, they never did. They effectively
stole my downline of about 50 people! They did send
me two checks. Then they cancelled my account without
reason or explanation, effectively stealing my new
downline, which had grown to about 20!) Nevertheless,
joining DI and interacting with my downline was a
most worthwhile experience, because it led directly
to some of the identifications in this article.
Most of this report applies to marketing practically
anything over the Internet. So it can be applied by
promoters of any MLM-type program and by their downlines.
Sponsoring Protocol
In this article I feature a number of marketing and
money-making programs, not only as examples, but with
the intention that readers join, study, and use these
programs to improve their marketing and money making.
If someone else (other than bigbooster/Frederick Mann)
referred you to this article, and you decide to join
any of these programs, please check with your referrer,
and join under him/her if he/she is a member.
If you refer others to this article, it may be a
good idea to provide them with YOUR URL/IDs for any
of these programs you're a member of. It may be worth
your while to join them all before referring others
to this article.
Levels of Internet Marketing Expertise
A high percentage of people trying to make money on
the Internet by marketing something fail. I don't
know what the exact percentage is, but I suspect it's
around 98% or 99%.
In order to succeed, there are things to learn, skills
to acquire, tools to use, and many actions to take.
At what level is your Internet marketing
expertise?
Are you like a baby who has not yet learned
to crawl?
Are you like a toddler who has not yet learned
to walk upright on two feet?
Are you like a two-year old who can barely
walk, but cannot yet run?
Have you learned to run, maybe unsteadily,
without falling too often?
Can you sprint 100 yards and comfortably
run five miles?
Can you run fast down an uneven mountain
trail with lots of rocks and many slippery parts?
For Internet marketing purposes, I delineate
the following levels:
1. IMB - Internet Marketing Baby -
The equivalent of babies who can lie on their backs,
cry, smile, wave their hands, and wiggle their toes,
but cannot yet crawl. An IMB can send and receive
emails, maybe copy & paste, and access websites,
but not much more.
2. IMC - Internet Marketing Crawler -
The equivalent of a baby who has started crawling.
In addition to IMB skills, an IMC knows what URL to
send visitors to when promoting a program, can write
a weak promotional email with an ineffective subject
(headline), copy a list of email addresses into the
Bcc field of the promotional email, and send it out,
but not much more. IMCs may also spend time, ineffectively
submitting to search engines, posting weak advertisements,
etc. IMCs may think that in order to succeed with
a great program, all they have to do is send a weak
email to their friends and contacts. When promoting
programs, IMCs typically get zero or minimal results,
and quickly give up. They may also go (like humming
birds that can't drink) from program to program without
making any money.
3. IMW - Internet Marketing Walker
- The equivalent of a two-year old who has learnt
to walk, but cannot yet run confidently. In addition
to IMB and IMC skills, IMWs may attempt to use programs
such as BigBooster7Million and the other marketing
programs mentioned on the Bigbooster.com Home Page.
However, they don't realize the power of these programs,
they haven't studied them sufficiently to properly
understand their power, and they don't use them effectively.
IMWs typically don't realize the value of having and
building a growing list of opt-in prospects you can
market to over and over. IMWs typically have a low
understanding of cause and effect. They may make a
little money, but not very much. They tend to blame
the programs they're in and other people for their
lack of success. Their ability to judge the value,
quality, and potential of programs may also be weak,
so they may waste a lot of time and money on programs
with a low success probability.
4. IMR - Internet Marketing Runner
- The equivalent of a 12-year old who can run confidently
and seldom falls. In addition to IMB, IMC, and IMW
skills, IMRs have a better appreciation of the power
of having and building a growing list of prospects
you can market to over and over. They have a better
understanding of cause and effect. They concentrate
on improving their knowledge and skills, their program
selection, and the marketing tools they use. They
may enjoy reasonable success. If they create their
own website(s) to market their products, programs,
and services, they may get a few visitors, but they're
not yet very effective at "converting visitors
into cash." Nevertheless, they learn to use programs
such as BigBooster7Million and the other marketing
programs mentioned on the Bigbooster.com Home Page
more effectively. IMRs also improve their ability
to recognize, write, and use sales copy that produces
results. They may be aware of the "Cracking the
Code" principle and at least somewhat alert to
potential opportunities to apply it. IMRs may also
become aware of the principle of "Massive Action."
IMRs learn about the "Power of Systems"
and increasingly use automated systems to make their
marketing more effective with less work.
